Tag Archives: Strategy

Why your sales team need to know your strategy

We often talk about the blurred lines between strategy and marketing in business boardrooms. As Roger L Martin recently reiterated that ultimately strategy and marketing will converge into one discipline. But there is a third, crucial element that often gets left out of this alignment: Sales. In my experience with SMEs, the sales function isContinue reading “Why your sales team need to know your strategy”

Scaling up or not scaling up

Many start ups go through a phase when eventually they will be seeking investors to fuel growth and scale up their business. A frequent consequence of scaling up is the dilution of the brand essence and its more blurry positioning. Indeed, the scaling up process can sometimes lead a business model to being multiplied geographicallyContinue reading “Scaling up or not scaling up”

What is the secret behind growing a business?

Besides all the known ways of growing a business like growing geographically, or by creating a new market space through innovation, or by changing the rules of how an industry is structured, or by acquisition to name just a few, at its core, there must one fundamental: A clearly articulated, well communicated and well executedContinue reading “What is the secret behind growing a business?”

What is the biggest cause of strategy failure?

You might have come across the following quote attributed to Morris Chang – the founder of Taiwan Semiconductor Manufacturing Company – “Without strategy, execution is aimless. Without execution, strategy is pointless.” One of the main reasons a strategy fails in its execution is that it is not something you do alone! A classic approach inContinue reading “What is the biggest cause of strategy failure?”