We often talk about the blurred lines between strategy and marketing in business boardrooms. As Roger L Martin recently reiterated that ultimately strategy and marketing will converge into one discipline. But there is a third, crucial element that often gets left out of this alignment: Sales. In my experience with SMEs, the sales function isContinue reading “Why your sales team need to know your strategy”
Tag Archives: business
Control, Influence, Empowerment
One of my clients (Entrepreneur) recently asked me “Hervé, how can I have more control over my employees so that they become more productive?” Most CEOs feel the pressure to control everything like outcomes, teams, other leaders, sometimes even the market when their company size is substantial. In management and leadership, the temptation to controlContinue reading “Control, Influence, Empowerment”
Building Resilience in your Business
Building resilience for us humans is as much about working on the psychological than the physical part of ourselves. In other words, it means building resilience within the mind and within the body. The two cannot be dissociated. They are part of our whole. In business, building resilience revolves around two aspects. The first oneContinue reading “Building Resilience in your Business”