We often talk about the blurred lines between strategy and marketing in business boardrooms. As Roger L Martin recently reiterated that ultimately strategy and marketing will converge into one discipline. But there is a third, crucial element that often gets left out of this alignment: Sales. In my experience with SMEs, the sales function isContinue reading “Why your sales team need to know your strategy”
Category Archives: Strategy
What is the biggest cause of strategy failure?
You might have come across the following quote attributed to Morris Chang – the founder of Taiwan Semiconductor Manufacturing Company – “Without strategy, execution is aimless. Without execution, strategy is pointless.” One of the main reasons a strategy fails in its execution is that it is not something you do alone! A classic approach inContinue reading “What is the biggest cause of strategy failure?”
Creator, Follower or Copier?
The Creator If you are a creator, you are a true innovator. Being a creator means: The Follower If you are a follower, it means: The Copier If you are a copier, well you just: Where would you like your business to position itself? More as a creator, or more as a follower, or moreContinue reading “Creator, Follower or Copier?”