We often talk about the blurred lines between strategy and marketing in business boardrooms. As Roger L Martin recently reiterated that ultimately strategy and marketing will converge into one discipline. But there is a third, crucial element that often gets left out of this alignment: Sales. In my experience with SMEs, the sales function isContinue reading “Why your sales team need to know your strategy”
Category Archives: Growth
What is the biggest cause of strategy failure?
You might have come across the following quote attributed to Morris Chang – the founder of Taiwan Semiconductor Manufacturing Company – “Without strategy, execution is aimless. Without execution, strategy is pointless.” One of the main reasons a strategy fails in its execution is that it is not something you do alone! A classic approach inContinue reading “What is the biggest cause of strategy failure?”
Creator, Follower or Copier?
The Creator If you are a creator, you are a true innovator. Being a creator means: The Follower If you are a follower, it means: The Copier If you are a copier, well you just: Where would you like your business to position itself? More as a creator, or more as a follower, or moreContinue reading “Creator, Follower or Copier?”
Growing a Business
Many SMEs look out growing their business from the wrong angle. The usual question asked to the sales and management teams is: ‘how can we grow our sales?’ Many answers will follow this brain storming attempt like ‘we need more sales people’, or ‘we need more of product A’, or ‘we need to do whatContinue reading “Growing a Business”