Many start ups go through a phase when eventually they will be seeking investors to fuel growth and scale up their business. A frequent consequence of scaling up is the dilution of the brand essence and its more blurry positioning. Indeed, the scaling up process can sometimes lead a business model to being multiplied geographicallyContinue reading “Scaling up or not scaling up”
Tag Archives: Strategy
What is the secret behind growing a business?
Besides all the known ways of growing a business like growing geographically, or by creating a new market space through innovation, or by changing the rules of how an industry is structured, or by acquisition to name just a few, at its core, there must one fundamental: A clearly articulated, well communicated and well executedContinue reading “What is the secret behind growing a business?”
What is the biggest cause of strategy failure?
You might have come across the following quote attributed to Morris Chang – the founder of Taiwan Semiconductor Manufacturing Company – “Without strategy, execution is aimless. Without execution, strategy is pointless.” One of the main reasons a strategy fails in its execution is that it is not something you do alone! A classic approach inContinue reading “What is the biggest cause of strategy failure?”
Creator, Follower or Copier?
The Creator If you are a creator, you are a true innovator. Being a creator means: The Follower If you are a follower, it means: The Copier If you are a copier, well you just: Where would you like your business to position itself? More as a creator, or more as a follower, or moreContinue reading “Creator, Follower or Copier?”
Growing a Business
Many SMEs look out growing their business from the wrong angle. The usual question asked to the sales and management teams is: ‘how can we grow our sales?’ Many answers will follow this brain storming attempt like ‘we need more sales people’, or ‘we need more of product A’, or ‘we need to do whatContinue reading “Growing a Business”
