Many start ups go through a phase when eventually they will be seeking investors to fuel growth and scale up their business. A frequent consequence of scaling up is the dilution of the brand essence and its more blurry positioning. Indeed, the scaling up process can sometimes lead a business model to being multiplied geographicallyContinue reading “Scaling up or not scaling up”
Tag Archives: SMEs
Creating a high performance culture
Here is a topic that many leaders would love to have the recipe for and achieve the greatest performance for their business. The reality is complex and many factors contribute to the level of people’s performance in a business. In simple terms, we can define performance as the best one can do in a competitiveContinue reading “Creating a high performance culture”
Creator, Follower or Copier?
The Creator If you are a creator, you are a true innovator. Being a creator means: The Follower If you are a follower, it means: The Copier If you are a copier, well you just: Where would you like your business to position itself? More as a creator, or more as a follower, or moreContinue reading “Creator, Follower or Copier?”
Growing a Business
Many SMEs look out growing their business from the wrong angle. The usual question asked to the sales and management teams is: ‘how can we grow our sales?’ Many answers will follow this brain storming attempt like ‘we need more sales people’, or ‘we need more of product A’, or ‘we need to do whatContinue reading “Growing a Business”
