Creator, Follower or Copier?

The Creator

If you are a creator, you are a true innovator.

Being a creator means:

• Leading the way……positioning your business as a leader
• Inspiring others to follow
• More innovative
• Higher margins
• Greater impact on the wider environment – can make a real positive change
• Less competition
• High value creation
• Higher investment
• Creates more jobs

The Follower

If you are a follower, it means:

• Following in the footsteps of a creator (can be a fine strategy)
• Good enough margins
• Some innovation but less than the creator
• More competition but can still do quite well
• A bit more pressure on prices
• A multiplication effect and impact on the environment depending on who they are following
• Good value creation
• Creates some jobs too

The Copier

If you are a copier, well you just:

• Only copy others
• Low margins
• Lots of competitors
• No creativity
• High pressure work
• Barely creates jobs
• Low value creation
• No innovation
• Poor or lower quality products or services
• Often a detrimental impact on the environment

Where would you like your business to position itself? More as a creator, or more as a follower, or more as a copier?

What about a country? What should a country encourage to create meaningful and impactful growth? A great question to start thinking strategically about the direction of a country or a business.

Hervé Rolland – Business & Leadership Coach with a global perspective