What is the secret behind growing a business?

Besides all the known ways of growing a business like growing geographically, or by creating a new market space through innovation, or by changing the rules of how an industry is structured, or by acquisition to name just a few, at its core, there must one fundamental:

A clearly articulated, well communicated and well executed strategy.

Why? Because having a clearly defined strategy will give direction to the whole organisation. It will gather employees and stakeholders around a common objective. It will get all departments aligned to build and deliver on that value proposition that will attract more customers and give them a clear reason why they choose to buy your product. A well communicated strategy will give clarity. A clear set of choices including capabilities to build as well as management systems to serve the where-to-play and how-to-win choices, all feeding back to the winning aspiration of the organisation.

If the leaders of organisations make sure everyone is aware of the strategy, its why, its direction and that everyone plays a part in bringing the strategic choices to life, they will not only increase the odds of winning but also reach meaningful growth and create momentum in their business. And that is really powerful.

Hervé Rolland

Business Coach | Business Growth Specialist | Business Mentor | Strategy Consultant

Connect with Hervé on LinkedIn

• LinkedIn

Share on LinkedIn by clicking on icon below

• LinkedIn