Business Strategist. International Growth Expert. Coach for CEOs and Rising Leaders.
I don’t just teach business strategy. I have been practicing it for over 20 years.

A global leadership career within SMEs
For over 20 years, I have sat in the seat you are in now. I have carried the P&L responsibility, led UK and International teams, done the boardroom presentations. I have taken national brands to global multi-million pounds businesses across Europe, Asia, The Middle East and the US. I have built a career on delivering sustainable double digit growth.
I have been dedicating proactive learning time from the start of my career, driven by
Through my close work with CEOs and Managing Directors, I gained invaluable insights into running a business effectively, into what works and what doesn’t, and learned timeless leadership lessons. I have also consistently dedicated time to learn and practice about strategy, marketing and sales, making it possible today to work as a partner and coach to businesses and their creative leaders.


A Career with Global Sales & Marketing Responsibilities
Before founding SME GLOBAL GROWTH, I held senior leadership roles for premium and luxury international brands, where I was directly responsible for strategy and execution. I specialised in Commercial Turnarounds, International Expansion, setting up Distribution Partnerships Globally.
How I work: Strategy meets Psychology
My approach is unique and it works because I blend teaching and coaching skills to get leaders to think strategically and to put in place a strategy that works and delivers, using the best strategy framework “where-to-play and how-to-win” championed by Roger L Martin. My coaching skills allow me to navigate the complexities of strategy execution.


Why CEOs and Rising Leaders work with me?
- Unlocking the business potential: I help leaders tackle the real blocks to growth and help them make a series of integrated choices to create growth momentum in their business
- Languages & Culture: I am English/French bilingual and I have worked with many diverse cultures and environments making me adaptable and greatly experienced in all kinds of situations, contexts, cultures
- Results Focused: My goal is to leave you with a business worth more than when we started, more profitable, a clear roadmap, more resilient, easier to lead, and leaders who master strategy
- Creative Leaders Love Working With Me: Creative Leaders are usually product visionaries however they lack the business side. We are a perfect match where I bring the business thinking, the strategy, the commercial structure experience, the marketing and sales and turn them into amazing business leaders
